ESO Alliance Privileged access for Alliance members

The AI operating system for entrepreneurship support.

SIGMA™ gives entrepreneurs an AI coach, ESOs a single place to run and report on programs, and capital providers verified, real-time data. One platform, used on the web, WhatsApp and Telegram.

Book a 30-min demo
AI coach 24/7Cohort analytics & MEL reportingInvestor-ready data

The network behind SIGMA™. SIGMA™ is built by Seedstars, which has supported founders in emerging markets since 2012.

250,000+founders, mentors and ESOs in the Seedstars community
500+investors your ventures can be introduced to
90countries where Seedstars has run programs
2012the year Seedstars started building ecosystems
Inside the platform

Four modules, one shared data layer

Every coaching chat, experiment and milestone becomes structured data, so ESOs report without spreadsheets and funders see progress as it happens.

app.sigma.do / coach
Weekly check-inCustomer personas · Module 3
Live session
SIGMA CoachYou listed "small retailers" as your customer. Can we split that into 2–3 personas with different jobs-to-be-done?
Kiosk owners in markets, and pharmacies in town centres.
SIGMA CoachGood split. For kiosk owners, what's the most painful part of their day? I've drafted a value proposition for each persona. Review it below.
Stock running out without them noticing.
SIGMA CoachLogged. Next step: interview 5 kiosk owners this week to test that pain. I'll remind you on Thursday.
OmnichannelWeb, WhatsApp and Telegram, with no app to install.
Context-awareRemembers each venture's data, stage and past experiments.
MultilingualFounders coach in the language they work in.
app.sigma.do / frameworks / business-model-canvas
Business Model Canvasv4 · updated by AI coach + founder
72% validated
Key partnersMicrofinance banks, market associations
Key activitiesMerchant onboarding
Value propositionSales & stock in one place, no paper records
RelationshipsAgent-led, WhatsApp
SegmentsWomen MSME merchants
ResourcesSoft-POS, agent network
ChannelsMarket agents, bank referrals
Cost structureAgents, cloud, support
Revenue2.75% fee ✓ validated
Next experimentBank data-referral fee
Assumption flagged: "Channels" has no evidence yet. SIGMA suggests a 2-week agent conversion test.
Proven frameworksBMC, Navigator and SMART™, built in.
Evidence-linkedEvery block shows whether it has been tested yet.
VersionedSee how the model changed week by week.
app.sigma.do / reports / mel
Funder report · Q3Auto-generated from platform data
Export PDF
Women-led46%target 30%
Revenue growth+38%cohort median
Jobs created142verified
Coach quality4.7AI-scored
Theory of Change indicators Status
Ventures with validated revenue modelOutcome 1.2
On track
Founders completing ≥ 8 experimentsOutcome 2.1
58%
Ventures introduced to investorsOutcome 3.4
Needs focus
Real-time cohort dataNo more chasing founders for updates.
Funder-ready MELTheory of Change indicators, tracked automatically.
Coach scoringAI-reviewed sessions raise program quality.
app.sigma.do / capital / pipeline
Capital-ready pipelineVerified data · refreshed daily
9 ventures
Venture A · FintechEthiopia · seed · $1.4M loans facilitated
Debt
Venture B · AgritechMozambique · 2 insurer partnerships
Grant
Venture C · HealthtechIndia · 3× revenue growth
Equity
Venture D · EdtechIndonesia · 1,000+ active users
Watch
Data room ready: Venture A's financials, experiments and coach notes are verified and shareable with one link.
Verified dataSourced from platform activity, not self-reported.
Every instrumentEquity, debt and grants, all on one pipeline.
Live monitoringPost-investment reporting with no extra burden on founders.

Product screens shown with illustrative data.

Running a program for founders? See it with your own cohort.

A 30-minute walkthrough of cohort management, AI coaching and funder-ready reporting, tailored to your organization.

Book a demo
Built for the whole ecosystem

One platform, three wins

Entrepreneurs

Grow with an AI coach

  • AI coach 24/7 on web, WhatsApp & Telegram
  • Unlock funding by sharing business data
  • Proven frameworks: BMC, Navigator, SMART™
ESOs

Run better programs

  • New revenue through data monetization
  • Lower costs with AI-driven coaching & reporting
  • Better program quality with recommendations
Capital providers

Fund with confidence

  • Verified, real-time entrepreneur data
  • Smarter decisions on equity, debt and grants
  • Real-time monitoring & reporting
How it works

One data flow from founder to funder

Entrepreneurs share data

Founders work through proven frameworks and get AI insights that sharpen their strategy every week.

ESOs validate & coach

Programs run on real-time cohort data: validation, coaching and funder-ready reporting with less overhead.

Capital flows with confidence

Capital providers fund on verified, real-time data, so equity, debt and grants reach the right companies.

Validated case studies

Ventures that built on SIGMA™

SEED Inclusivity, a Seedstars accelerator supported by Visa Foundation, runs every venture on SIGMA™ and the SMART™ methodology across Asia-Pacific.

See the full impact data
SEED Inclusivity · Cohort 1

Tracked with SMART goals, measured and recorded every session.

2.97Mpeople reached by the ventures
$12.8Mraised after the program
15ventures in 4 markets
India · Edtech · Cohort 2

Thinkerbell Labs

The world's first self-learning braille literacy device. The program opened a route to impact investors and institutional funding.

300+schools across India
7countries reached
India · Accessibility AI

I-Stem

An AI accessibility layer on web, WhatsApp and IVR. Used SIGMA™ to design sprints, sharpen audiences and clarify value propositions.

50,000+people with disabilities impacted
2.3M+pages made accessible
Indonesia · Assistive tech

PetaNetra

AR and AI indoor navigation for blind users. Structured persona-building helped them connect who they serve to how they position value.

1,000+users navigating independently
Liveon major app stores
Pakistan · Medtech · Cohort 2

Bioniks

AI-powered prosthetic arms. Called the SMART™ methodology a "game changer" for turning expansion plans into clear next steps.

~$300per arm vs $5k–$70k market
40+full-time employees
Indonesia · Deaf inclusion

Silang.id

Sign-language interpreting and deaf empowerment. SIGMA's metrics feature let them measure satisfaction and outcomes for the first time.

1,000+events delivered
300+certified interpreters
Singapore · Inclusive employment

Inclus

Training and employment pathways for people with disabilities, built and tracked on SIGMA™ during SEED Inclusivity.

800+students trained
200+placed in jobs

Venture figures are venture-reported via the SEED Inclusivity verified founder dataset; cohort figures are program-reported. Source: seedinclusivity.com.

In just one hour, the platform brought incredible clarity. The Navigator feature is a game-changer.
Agnes Kanjala · Nuru Solutions
Book a demo
Watch

SIGMA™ in action

A live WhatsApp coaching demo and founders in their own words. All from the Seedstars YouTube channel.

Seedstars on YouTube
The Seedstars community

Built with the people who use it

SIGMA™ grew out of Seedstars programs with founders, ESOs and investors in emerging markets. Every venture on the platform joins that community.

250,000+
founders, mentors and ESOs
500+
investors in the network
90
countries with Seedstars programs
1,150+
mentors and coaches
Join the ESO Alliance
A full auditorium at a Seedstars event
Seedstars global event
A founder speaking during a SEED Inclusivity bootcamp session
SEED Inclusivity bootcamp
Visitors at the SEED Inclusivity Demo Day exhibition in Jakarta
Demo Day exhibition · Jakarta
Members of the Seedstars team in branded jackets
The Seedstars team
Seedstars partners

Trusted by the institutions building emerging-market ecosystems

Since 2012, Seedstars has designed and delivered programs with development finance institutions, foundations, multilaterals and corporates. SIGMA™ builds on that work.

More on seedstars.com
IFC
UNDP
Visa Foundation
Mastercard Foundation
Inter-American Development Bank (IDB)
European Bank for Reconstruction and Development (EBRD)
African Development Bank
CAF - Development Bank of Latin America and the Caribbean
Bill & Melinda Gates Foundation
USAID
GIZ
Swiss Confederation
Finance in Motion
UNICEF
World Food Programme
Climate Technology Centre & Network
BBVA
Lufthansa
Exclusive for ESO Alliance members

Early access, certification & deal flow

Members of the Seedstars ESO Alliance get early access to SIGMA™, certification on the SMART™ methodology, and preferred deal flow with leading donors and investors.

Join the AllianceGet SMART™ certified
Book a demo

See SIGMA™ with your own program in mind

Leave your details and our team will schedule a 30-minute walkthrough tailored to your organization.

  • Cohort management, analytics & MEL reporting
  • The AI coach live on WhatsApp
  • Capital-readiness and data-room tools
  • Pricing and deployment options for your portfolio

30 minutes · No commitment. Your information is only used to schedule your demo.

✓

Demo request received

Thank you. Our team will reach out to schedule your SIGMA™ demo.

FAQ

Frequently asked questions

Who is SIGMA™ for?

Three audiences share one platform: entrepreneurs (AI coaching and funding access), ESOs (program management, analytics and reporting), and capital providers (verified real-time data for equity, debt and grant decisions).

How do entrepreneurs access SIGMA™?

Anywhere: on the web, or through the 24/7 AI coach on WhatsApp and Telegram. Founders work on proven frameworks like the Business Model Canvas, the Market Opportunity Navigator and the SMART™ methodology.

What happens after I book a demo?

Our team reaches out to schedule a 30-minute session tailored to your organization, covering cohort management, analytics, AI coaching and financing tools, live.

Is SIGMA™ tied to the ESO Alliance?

SIGMA™ is available to organizations directly, but Seedstars ESO Alliance members get privileged access: early features, SMART™ certification and preferred deal flow. Learn about the Alliance.

Get started

Run your next program on SIGMA™

Data, insights and AI-driven growth for your whole ecosystem, from the first coaching session to the first cheque.

Book a demoWatch the demos